I am very leery of any party who wishes to document Fan Activity for mass media; they usually concentrate exclusively on THE FANS - and usually on the most visually dramatic aspect of the fans - to the complete exclusion of the very thing which we are fans OF.
This is like making a video documentary of the people in the stands and, here in the USA, the people in the parking lot, attending a major sporting event; filming the people who bare their bellies and chests and paint their faces in the home team colors, wear crazy multi-colored wigs and generally look like refugees from a sanitarium - and never once ask about the uniformed people out on the field, or what they are doing with that odd colored or shaped ball.
If these documentarians and videographers are from within the fandom, try to pursuade them to document Anthroomorphics, and the use of intelligent animal characters in our culture, from entertainment to education to advertising. Goodness knows there are enough visual references, many in the public domain, which they can use for such a project.
If these people are NOT "part of us", or rather are what General Fandom refers to as "Mundanes", then try to determine their depth of understanding on the topic of Anthropomorphics, and see how enthusiastic they may be about that. If they know nothing or are not interested in that aspect of "Furry", then they are most likely looking for a Freak Show - and intend to use us as their freaks. Such folks do not need our help.