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Eurofurence 29 — "Space Expedition"
Sep 3 — 6, 2025
CCH — Congress Center Hamburg

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Author Topic: Is Max Maulwurf DEAD???  (Read 12107 times)

VulpesRex

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Is Max Maulwurf DEAD???
« on: 05.06.2022, 22:09:03 »

I am an American furry fan.

In February of this year I had acquired the necessary 30+ years of faithful service to the Union Pacific Railroad, and have now retired with a US Federal Railroad pension.  So I know a little something about the business and operations of railroads.

To attend past EuroFurences, it has been necessary to fly into either Frankfurt or Munchen, and - naturally - journey on to whichever host city our convention was held, via train.

Riding the DB system, I had several opportunities to see timetables, travel plans, service announcements and bulletins, presented in an eye-catching (and humorous) manner by one of the hardest-working anthropomorphic corporate mascots ever:  Max Maulwurf, general construction worker for the German national railway.

Throughout the last 200 years or so, other railroads have had animal mascots used in promoting their services, and in general earning good will for their corporations from both young and old - though typically, these cartoon characters are usually depicted in the “glory” job of manning the throttle on a big, powerful locomotive; Max was different - he depicted the critical-but-little-noticed, often thankless jobs of Construction and Maintenance, jobs (and workers) who usually are only thought of (and often blamed) when outages impact service and riders’ schedules.

As one who has stood beside the tracks or climbed signal and radio towers and worn the orange vest and hard hat and work gloves while setting a Tiffenbach wheel detector on a rail or adjusting the wayside car-tracking apparatus, rather than riding the locomotive and sounding the horn with wild abandon, I really appreciated seeing this hard-working yet good-spirited symbol in such a high-profile role.

And I am not the only one - other people, of all ages and walks-of-life, have relied on (and smiled at) the notices and announcements placarded out on the station platforms and printed in train “fahr plans” (sp?), enough to warrant a DB-hosted fan site, featuring most of the whimsical images created of Max over the years - even with a video showing the creative process, as the artist imagines, sketches, and finishes a specific Max illustration, about a track restoral program.  I’ve often pointed people to that specific video, as an example of how artists turn a sketch into a completed and polished illustration.

...and then - last month - I tried to visit the site, and discovered that DB has just “retired” Max, because someone in the corporate management determined that DB needed a more plain, straightforward and “professional looking” way to present information to the public.  I have been unable to access the Max fan site ever since.

Is Max truly DEAD?

What corporate business wunderkind came up with THAT idea, and who made the decision to pull the plug on one of the best examples if how to use an anthropomorphic character to get a message across and promote a service to the general public?

My time has passed - I needed to retire.  But not so with Max!  He still has the potential for many more years if faithful service to DB and to the rail-traveling public, and I for one would like to know how this situation can be corrected!

...And - perhaps - suggest that perhaps EF could find some way to recognize and perhaps honor the artists, or their commercial art firm, which gave us so many happy images of a mole in a workvest, armed with a pick, a shovel, a jackhammer, and a slew of anthropomorphised mechanical diggers?

...(Please excuse both spelling errors and grammatical mistakes; I’m typing this on an iPhone behind a dealers’ booth at BLFC furry convention in Reno, Nevada, USA)...
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Ragear

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Re: Is Max Maulwurf DEAD???
« Reply #1 on: 22.06.2022, 20:26:22 »

Dear Vulpes,

sadly "they" did retire this cute fluffer. Deutsche Bahn communications wants to inform in a more sober technical manner without any sympathy for the stricken and burdened traveller in the future ... yes it is stupid but consistent with the general railway policy here.

cu@EF

Ragear
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meo

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Re: Is Max Maulwurf DEAD???
« Reply #2 on: 31.08.2022, 18:43:57 »

Hi Vulpes.

Here is a little Context for everyone interested:

Max was designed in 1993 for the redevelopment work of the Berlin city railroad. The first release of the figure was on May 27, 1994 in Berlin. Since 2003, he was used throughout the network of DB Netz AG on information and appeasement media. On the occasion of the construction work on the Berlin-Hamburg railroad, a special Max Mole leaflet with information, puzzles and a children's page was published for the first time in 2009.

The model for the Max Mole character was the mole from the 1989 book "Vom kleinen Maulwurf, der wissen wollte, wer ihm auf den Kopf gemacht hat" by Werner Holzwarth (idea, text) and Wolf Erlbruch (illustrations).

Max was drawn by Wolf Erlbruch from 1993 to 2002 and by the Stuttgart-based illustrator Fritz Reuter since 2002.

In 2009, 18.7 million posters, brochures, and flyers with Max Mole motifs were printed.

At information events concerning the construction of rail infrastructure, the mascot is often even "live" on-site. It is a human in a plush costume with plastic claws and yellow rubber boots. This costume (with a yellow construction helmet) is to be exhibited at the Nuremberg Transport Museum according to a report by RBB (Rundfunk Berlin Brandenburg).

Translated with www.DeepL.com/Translator (free version)
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Ragear

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Re: Is Max Maulwurf DEAD???
« Reply #3 on: 01.09.2022, 10:39:35 »

it wasn't a real mole? I am disappoint. :)

Thanks for the details!

Ragear
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Quincy the Raccoon

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Re: Is Max Maulwurf DEAD???
« Reply #4 on: 07.09.2023, 12:43:12 »

Or eaten by a hungry heron?
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